TL;DR
One-page site: 1–2 weeks. A custom website of several pages: 3–6 weeks. A larger project (e-shop, bookings): 6 weeks and more. The biggest delay? Waiting for copy and materials — not the programming.
How long a website takes depends mostly on the scope and on how quickly the content comes together. Here are realistic estimates and, more importantly, what most often holds the process up — so you can keep an eye on it.
Estimates by scope
- One-page site (landing page): 1–2 weeks.
- Custom website (up to 6 pages): 3–6 weeks.
- Larger site / e-shop / bookings: 6 weeks and more.
What the process looks like
Our process has clear phases: the goal of the site and its audience → wireframe and key sections → sign-off on the visuals → development and filling in content → deployment and measurement. Each phase needs a short round of feedback — and that is exactly where it is decided whether we deliver in three weeks or six. The full process is described under web design.
What delays delivery most
- Missing copy — the single most common brake.
- Photos — waiting on a shoot or on a selection.
- Slow feedback — every round of comments adds days.
- Scope growing mid-project — new requirements move the date.
How to speed it up
Prepare the copy and photos in advance, set aside time for quick approvals, and be clear about what the site has to do. If you do not have the materials, we can help with copy and photography too — then there is nothing to wait for. And do not be afraid to launch earlier in a simpler version: being online and refining as you go is almost always better than waiting months for a “perfect” site.
Frequently asked questions
How long does it take to build a website?
A simple one-page site is usually done in 1–2 weeks. A custom website of several pages typically takes 3–6 weeks. For larger projects with an e-shop or bookings, count on 6 weeks and more. The key factor is how quickly the copy and materials are available.
What slows website projects down most?
Most often it is waiting for copy, photos and feedback from the client. The programming itself is usually faster than agreeing on the content. When the materials are prepared in advance, delivery gets considerably shorter.
Can a website be done express, in a few days?
For a smaller site yes, if you already have the copy and photos and a clear idea. But a good custom website with design refinement and SEO needs room — an express pace usually shows in the details.
When will people first see the site in Google?
The site is online as soon as it is deployed, but it appears in search engines gradually — anywhere from a few days to a few weeks. A new domain also needs time to build trust. That is why it pays to launch as early as you can, even if you keep refining afterwards.
Need a website by a specific date?
Send us your deadline and we will tell you what is realistic — get in touch.